History & Milestones

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In 1949, Doña Modesta Gaisano, together with her five sons, established White Gold Department Store, acknowledged as the premiere retailer of post-war Cebu City. Upon the demise of Doña Modesta in 1981, the Gaisano siblings moved on and pursued their respective business interests.

In 1982, second youngest son Victor Gaisano and his wife Sally, built the first Metro Gaisano Department Store and Supermarket in Colon, Cebu City. They started the business from very humble beginnings with their children, Margaret, Jack, Edward and Frank.

Through the years, Metro Gaisano evolved into what is now known as Metro Department Store and Supermarket. Metro remains at the forefront as the premiere home grown retailer from Cebu. Much more than the capital that started the business, the core values set forth by its patriarch serve as the foundation of the business, which has advanced from a start up to the present professional organization.

Consequently, an aggressive expansion brought Metro to major cities outside Cebu. Metro stores are now present in key cities in Central, Western and Eastern Visayas, as well as in Central Luzon, Metro Manila and South Luzon.

Today, Metro Retail Stores Group has transformed itself into a company encompassing multiple store formats: Metro Department Store, Metro Supermarket, Super Metro Hypermarket; and has grown into a company of over 9,000 employees with 47 stores serving the needs of over 250,000 shoppers a day.

It has been an eventful 33 years of operations from the time Metro started as Gaisano Metro, to Metro Gaisano, and to the present Metro Retail Stores Group. And it has all been for the good.

Victor Gaisano and his family proved that good products and good services can only go so far, but a good name built on hard work and trust, is what wins loyalty in customers.

The second-generation Gaisano siblings are never remiss in looking back at where their parents, Victor and Sally, started. Their businesses are a testament to hard work and perseverance backed by two generations of successful entrepreneurs led by their parents.

For some, having a good business sense is a gift. But most of the time, good business sense is simply a long-term vision of greater things for something presently small. And that is exactly what Victor and Sally Gaisano had for Metro.

 


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