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The elements for retail growth experienced in the United States, Mexico and Brazil are now in the Philippines, according to expat with 30-year retail experience as top professional in Walmart US.

Arthur Emmanuel, who recently rejoined the Metro Retail Stores Group as Chief Operating Officer, said this made the company bullish about expanding nationwide, particularly with its hypermarket store format – Super Metro.

Super Metro Carcar opened its doors to the public on November 14. Located in Barangay Valladolid, Super Metro Carcar is the 12th hypermarket of Metro Retail Stores Group. With this latest addition, Metro now boasts of 42 stores nationwide.

Emmanuel said that management is optimistic in achieving its target of opening 100 Metro stores nationwide by the end of 2017.
“I believe in the foundation Metro was built on. And I am confident that we will achieve Metro’s expansion plans, ” Emmanuel stated.

Next: Mandaue

Other than the business of department stores and supermarkets in the metropolis, the company also operates Super Metro stores in Colon and in Basak San Nicolas in Cebu City.

In the province, Super Metro hypermarkets were launched over the year in the cities of Bogo and Lapu Lapu, and its latest store in Carcar, while those in the cities of Naga and Toledo will be rebranded as Super Metro stores.

Metro has been operating a supermarket in Carmen town, and soon in the suburbs on Mandaue City. Emmanuel stressed that the Metro team is focused on customer service and convenience, affordable prices and application of technology, elements that are clearly visible in all the red-and-white Super Metro stores.

As COO of Metro, Emmanuel brings with him the best practices of Walmart in providing world-class service and approaches to customers. Many of these practices are applied at Super Metro that allow shoppers a faster pace in purchasing merchandise they need with all the convenience and necessary ambiance for ease and comfort.

As a hypermarket, every Super Metro has a mix of 60 percent in grocery products and 40 percent in general merchandise. “Most of the items are what customers would very likely grab right away”, according to Cesar Jose Jesena, vice president for marketing and retail development. Aside from value offers, Super Metro allows customers ‘a great degree of convenience in shopping’ that offers easy accessibility, spacious selling areas, brightly-lit displays, products consumers would need most, and strategically arranged and tagged merchandise.