VISION STATEMENT

To be the preferred retail destination for Filipino families -- delivering value, convenience, and affordable choices across the communities we serve.

MISSION STATEMENT

We serve families and communities by providing quality, sustainable, and value-for-money products with care and convenience. Guided by the integrity, agility, and malasakit, we create meaningful experiences for customers and other stakeholders.

CORE VALUES

Integrity and Honesty

Excellence
Respect
Results-Oriented
Entrepreneurial Spirit

Teamwork