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Metro Retail Stores Group Inc. (MRSGI) has officially relaunched its in-house fashion brand, Blue Camp, introducing a refreshed look and sharper identity to one of its popular private labels. With improved designs, upgraded fabrics, and accessible price points, Blue Camp repositions itself as the everyday style partner for modern Filipinos who value both fashion and affordability.

Fresh Look, Everyday Style

Originally known for shirts and jeans, Blue Camp has now evolved into a brand with a sharper focus and broader appeal. The refreshed collection serves the everyday needs of style-conscious customers, offering pieces that transition effortlessly from work to leisure. With improved fabrics, modern cuts, and versatility delivered at affordable prices, Blue Camp affirms its role as a brand that provides elevated essentials for everyone, for less.

Third to sixth from left: Sherisa P. Nuesa, Chairperson of the Board, MRSGI; Christopher Tiu, Business Unit Head for General Merchandise, MRSGI; Joel Orense, President and Chief Operating Officer, MRSGI; and Jacqueline Cano, Vice President – Store Operations, MRSGI, flanked by (from left) Blue Camp influencers Marcelyn Bautista, Dustine Mayores, Chloe Redondo, Jeremy Sabido, and Lariza Galvez, officially unveil the Blue Camp at Metro Department Store in Market! Market!

The relaunch reflects MRSGI’s ongoing commitment to elevate everyday living through products that balance design, quality, and value. By upgrading Blue Camp’s fabrics and fashion-forward designs, MRSGI positions the brand as a budget-friendly option and a go-to destination for versatile everyday wear.

Designed with Shoppers in Mind

“Blue Camp’s relaunch is an important milestone for Metro Retail. It reflects our vision of making quality fashion more accessible to Filipinos,” said Joel Orense, President and Chief Operating Officer of MRSGI. “We are proud to offer a brand that carries the Metro name and speaks directly to the needs of our shoppers, with fashion that is affordable, practical, and aligned with their everyday lifestyle.”

The revitalized line now offers a broader selection of casual wear, wardrobe basics, and fashion-forward pieces for men, women, teens, and kids. Stores have also been updated with enhanced merchandising materials to create a more inspiring shopping experience.

Blue Camp apparel on display at Metro Department Store at Market! Market!, showcasing the brand’s refreshed look and everyday style.

According to Christopher Tiu, Business Unit Head for General Merchandise of MRSGI, the relaunch reflects the company’s customer-first approach. “We listened closely to what our shoppers wanted. Blue Camp is now more versatile and on-trend, while still maintaining the value Metro is known for. This is about creating a brand that people will proudly wear, because it was designed with them in mind.”

Strengthening Private Labels for the Future

The relaunch of Blue Camp is part of MRSGI’s broader strategy to strengthen its portfolio of private labels across fashion, home, and lifestyle categories. With private labels offering both differentiation and value, MRSGI sees these brands as critical in addressing the evolving needs of Filipino consumers.

Blue Camp Apparel offers a versatile collection for men, women, teens, and kids.

“Private labels like Blue Camp allow us to be more agile and responsive to trends, while ensuring shoppers get the best mix of style and affordability,” Orense added. “This is a space where we see long-term growth, and we are excited to continuously build on it.”

With Blue Camp’s return, MRSGI reaffirms its goal of becoming a trusted fashion destination for everyday Filipinos, while reinforcing its role as a leader in modern retail. The company is also looking ahead to seasonal collections and expanded availability, ensuring Blue Camp grows with its loyal customer base while welcoming new shoppers.

Blue Camp is now available in selected Metro department stores nationwide. For more information and updates, visit www.metroretail.com.ph or follow Metro Retail’s official social media pages.